Titre : | From type to logo : the best logotypes from around the world |
Auteurs : | Viction:ary (Hong Kong), Editeur scientifique |
Editeur : | Hong Kong : Viction:ary |
Année de publication : | 2022 |
Présentation physique : | 272 p. |
ISBN/ISSN/EAN : | 978-988-756-659-5 |
Mots clés : |
Logotypes
Caractères d'imprimerie Marques de commerce -- Design |
Note générale : | À commander |
Résumé : |
When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot f[...]
When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually ?
A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s name or initials and features typography as the main design approach. "From type to logo" details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike. [Présentation par le site internet de l'éditeur, juin 2022] |
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